Jollof Life Music (JLM) is a new Nigerian music company and a proud subsidiary of Just Another Label (JAL) — an award-winning label known for licensing original music worldwide since 1992— Jollof Life Music brings that same excellence to a new frontier: grassroots African music.

At JLM, we focus on finding and supporting grassroots Nigerian talent. We work with artists, producers, and vocalists to create powerful African music — from Afrobeat and Highlife to Fuji, percussion-led styles, and Afro-electronic fusions. Our goal is to give these unique sounds a global platform through sync licensing and digital distribution.

🎯 Our Mission
To support undiscovered Nigerian artists with tools, education, and real opportunities — helping them earn fairly and build lasting careers through licensing, royalties, and international exposure.

👁️ Our Vision
“To help grow West Africa’s presence in global media by supporting authentic African music, working alongside local organisations to empower grassroots Nigerian artists through education, opportunity, and fair access to the international music industry. We believe success should be shared and accessible to all, not just a select few.”

🧭 Our Core Values

• Community: We grow together — artists, team, and partners.
• Transparency: We are open and clear in all our dealings.
• Collaboration: We work with you, not over you.
• Diversity: We celebrate different sounds, cultures, and stories.

We’re currently expanding our catalogue and building a network of bold, talented creatives. If you believe your music can travel far while staying rooted in where you’re from — Jollof Life Music wants to hear from you.

Check out what established artists have to say about us.

Are you interested and want to know more?

Well, we are interested in you. This website is made specifically for talented people like you.

Please do not hesitate and get back in touch if you would like to know more and get involved